This Aberdeen report provides more mental comfort food. They found that companies who do a better job of unifying their customer data have better business results. Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.
Any shred of normalcy is worth grabbing right now. So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021. Unified customer experience, anyone?
It’s also not news that the gaming industry has done well during the pandemic or that Roblox is one of the biggest winners. But the message here is that Roblox is about community building, not just games. Oh, and they just raised a $520 million Series H, bringing total funding to $855 million ahead of a planned public offering.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.