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ServiceNow Acquires Element AI for $500 Million

December 1, 2020

I had a better experience opening the WellCare replacement account, although the very nice agent kept telling me he was copying data into two different systems. He was intrigued to learn that products like ServiceNow can automate that sort of thing, although of course he wasn’t in a position to buy one. ServiceNow itself just bought Element AI, which will add more AI capabilities to their workflow automation. Price is estimated at $500 million.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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