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In Brief: Apple’s new app transparency a hit, according to survey

An Axway survey of more than 1,000 Americans across a broad demographic range showed significant support for the approach Apple was taking to data sharing. Seventy-six percent said mobile apps should tell you when and how you are being tracked, 53% worry about tracking of browser history, 51% about location tracking and 38% about advertiser use of ad tracking.

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Google Play to add “safety” sections for mobile apps

May 11, 2021

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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Adobe Releases New AI Agents

September 11, 2025

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.

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