12% of Companies Have a Separate Digital Marketing Team: TFM Insights Survey

Just 12% of companies have a separate digital marketing team while 81% have a mixed team, according to a survey from Technology for Marketing, Institute of Direct and Digital Marketing, and Pure360. Martech is “owned” by marketing alone at 12% of the companies, by IT only at 29%, and is shared between the two at 36%. Also some very interesting details on what’s done in-house vs. outsourced. Worth a look.