Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million. Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results. Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.
Privacy-focused CDP Skypoint Cloud offers neither funding nor a potted plant today. They do have a new machine-learning-driven identity resolution service called Skypoint Resolve. It’s worth mentioning because not every CDP has its own identity management features.
Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing. For now, the two businesses will operate separately.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.