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Litmus Buys Email Testing Platform Kickdynamic

Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing.  For now, the two businesses will operate separately.

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Ometria Raises $40 Million for Retail CDP and Marketing

November 16, 2021

Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million.  Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results.  Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.

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