Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million.  Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results.  Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.

Here’s a cheerful McKinsey report that finds 71% of consumers expect personalized interactions and 76% are frustrated when they don’t happen.  On the other hand, Digital Commerce 360 found that more shopper wanted the ability to opt out of personalization (52%) than wanted personalized product recommendations (32%) or web pages and search results (11%).

Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.