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Litmus Buys Email Testing Platform Kickdynamic

Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing.  For now, the two businesses will operate separately.

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Ometria Raises $40 Million for Retail CDP and Marketing

November 16, 2021

Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million.  Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results.  Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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