Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction. Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching. Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.
Hungry for loyalty research? Well, pull up a chair, my friend, and tuck into this deep-thinking study from SAP Emarsys. They define five kinds of loyalty and report how they’ve changed over time. Then they dig into loyalty drivers, attitudes, behaviors, and expectations across the US, UK, Australia, and Germany. You’ll probably be happy to know that 24% of respondents are more loyal to brands that offer more personalized marketing if it’s tailored to their needs.
Few topics in digital media gain as much attention as, um, attention. Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it. Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts. Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.