Roku Teams with Unity to Let You Buy Apps with Your Roku Remote

Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction.  Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching.  Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.

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24% of Consumers Are More Loyal to Brands That Tailor Offers to Their Needs: SAP Emarsys Study

November 22, 2023

Hungry for loyalty research?  Well, pull up a chair, my friend, and tuck into this deep-thinking study from SAP Emarsys.  They define five kinds of loyalty and report how they’ve changed over time.  Then they dig into loyalty drivers, attitudes, behaviors, and expectations across the US, UK, Australia, and Germany.  You’ll probably be happy to know that 24% of respondents are more loyal to brands that offer more personalized marketing if it’s tailored to their needs.

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Over 80% of Companies Report Gains from Attention Measurement: IAS Study

November 22, 2023

Few topics in digital media gain as much attention as, um, attention.  Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it.  Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts.  Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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