Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction. Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching. Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.
Hungry for loyalty research? Well, pull up a chair, my friend, and tuck into this deep-thinking study from SAP Emarsys. They define five kinds of loyalty and report how they’ve changed over time. Then they dig into loyalty drivers, attitudes, behaviors, and expectations across the US, UK, Australia, and Germany. You’ll probably be happy to know that 24% of respondents are more loyal to brands that offer more personalized marketing if it’s tailored to their needs.
Few topics in digital media gain as much attention as, um, attention. Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it. Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts. Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.