Those crazy Gen Z kids are hopelessly addicted to social media, right? Well, 34% told researchers at Hill Holliday’s ORIGIN that they’ve quit at least one social app entirely and 64% have taken a temporary break. Some 68% say social media has occasionally made them unhappy but 91% use it and 62% say its overall effect is positive.
CDP BlueVenn has added a connector for consumer and business data aggregator FullContact. BlueVenn users will be able to enrich existing customer profiles with FullContact data, including cross-channel identifiers to improve identity matching. FullContact has been expanding enrichment partnerships: its Web site lists an existing connector for the Lytics CDP and a planned connector for Segment.
You know a tech trend is old news when it reaches the New York Times.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.