Let’s bust some myths today. You know how price is the most important factor in retail purchase decisions? Not so according to ForeSee research: just 6% of shoppers chose their last merchant because of price while 45% said it was driven mostly by retailer preference. They also found about 27% of people who start their purchase on Web and mobile shoppers end up buying in-store. Interesting.

When it comes to honking big piles of identity data, Acxiom LiveRamp is one of the biggest. They’ve just added IdentityLink for Television, which uses customer identities to connect advertising data with TV viewership data. Good for media planning, attribution, and cross channel campaigns.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.