58% of Consumers Worry AI Will Not Protect Their Data: Merkle

It’s easy for marketers to confuse personalized marketing with personalized services, but consumers don’t make that mistake. Merkle reports that consumers rate personalized emails, messages and advertisements as low impact but rate personalized product/service recommendations as high impact. Their top worry about AI is data protection (58% highly concerned), beating out being recorded by the technology (51%), putting people out of work (50%) and even providing correct answers (46%).

Apple has not confirmed this, but officials in Beijing claim they can access information including email addresses and phone numbers. Security researchers have also claimed the encryption codes Apple uses for AirDrop aren’t sufficiently secure.

CDPI Privacy Newsletter

Relationship marketing platform Marigold polled more than 10,000 consumers on which brand interactions they found creepy vs. cool. Leading the creepy pack, unknown brands making it clear they know your geographic location; not far behind, emails that reveal a brand knows where you’ve been. Top of the cool list, personalized birthday offers. Eighty-five percent say their favorite brand treats them like an individual.

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Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

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58% of Consumers Worry AI Will Not Protect Their Data: Merkle

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