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58% of Consumers Worry AI Will Not Protect Their Data: Merkle

It’s easy for marketers to confuse personalized marketing with personalized services, but consumers don’t make that mistake.  Merkle reports that consumers rate personalized emails, messages and advertisements as low impact but rate personalized product/service recommendations as high impact.  Their top worry about AI is data protection (58% highly concerned), beating out being recorded by the technology (51%), putting people out of work (50%) and even providing correct answers (46%).