Klaviyo Adds Competitive Benchmarks for Ecommerce Marketers

Ecommerce marketing automation platform Klaviyo is no slouch when it comes to fund-raising, notching $358 million to date. But their latest news is benchmarks that let clients compare measures including average order value, open rates, click-throughs, and abandoned carts against average results for similar companies within Klaviyo’s 65,000+ client base. They’ve also added “conversational” SMS.