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Klaviyo Adds Competitive Benchmarks for Ecommerce Marketers

Ecommerce marketing automation platform Klaviyo is no slouch when it comes to fund-raising, notching $358 million to date. But their latest news is benchmarks that let clients compare measures including average order value, open rates, click-throughs, and abandoned carts against average results for similar companies within Klaviyo’s 65,000+ client base. They’ve also added “conversational” SMS.

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Marketing AI Deployment Is Still Limited But Users Have Hope: Marketing AI Institute

March 31, 2021

Switching gears: the Marketing AI Institute (no relation) reports that AI is still an aspiration for most companies: just 17% of marketers said it’s deployed widely at their company, although 80% think more than a quarter of their tasks will be automated five years from now.  Lack of training was by far the most common barrier (70%); poor technology and data were far down the list at 35% and 31%, respectively.

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OpenText Launches a CDP of Its Own

July 27, 2021

OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience.  You won’t be surprised that they needed a CDP to tie it things together.  Rather than yet another acquisition, they built their own, just launched as Experience CDP.  It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.

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