B2B demand management platform Integrate has announced the launch of Pipeline360, a new media division. Pipeline360 will have capabilities for managing display advertising and content syndication as well as marketing intelligence. Said Integrate, 38% of marketers we surveyed didn’t know what content syndication is.

Eighty percent of organizations surveyed for the Capgemini Research Institute’s CMO Playbook series have either already allocated budget to integrating genAI into marketing, or plan to do so in the next six months. Sixty percent believe the potential benefits of the technology outweigh the risks. The survey also found a consensus that AI would supplement rather than replace human creativity.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.