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8×8 Buys Fuze Integrated Communications Platform for $250 Million

The integrated cloud communications market is relevant here because it increasingly overlaps with marketing systems. So you should probably care at least a little that cloud-based communications platform 8×8 has agreed to pay $250 million for Fuze, which offers roughly similar products.

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UK Anti-Trust Agency Orders Meta/Facebook to Sell Giphy

December 3, 2021

Here’s a de-acquisition story just to mix things up: the United Kingdom’s Competition and Markets Authority has ordered Meta, owner of Facebook, to reverse last year’s purchase of animated GIF distributor Giphy.  The Authority felt the deal reduced potential competition for ad sales and could let Facebook/Meta reduce other competitors’ access to Giphy GIFs or demand more data from them.  It’s one more sign that regulators everywhere are turning on Meta/Facebook after years of neglect.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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