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Accenture Launches Attribute-Based Personalization System

Accenture Interactive has added Genome to its personalization suite, which already includes a clustering engine, business intelligence, recommendations, multivariate testing, technical performance monitoring, and retail assortment optimization. Genome extracts attributes from customer interactions and uses these to predict future preferences. Not quite as revolutionary as Accenture makes it sound, but definitely a step beyond “customers who bought this also bought…”

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Umbel Adds Digital Sponsorship Suite for Sport Franchises

March 14, 2017

One CDP trend we watch is systems for vertical markets. As a CDP for sports, entertainment, and membership businesses, Umbel fits nicely. They’ve just launched a “digital sponsorship suite” that makes it easier for franchises to sell sponsorships by gathering data from fans and sending them targeted advertising. Speaking of trends, Umbel’s combination of database building, analysis, and messaging clearly marks it as software for marketing departments, not an enterprise-run resource.  This is something we’ve been discussing on the Customer Experience Matrix blog.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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