Accenture Launches Attribute-Based Personalization System

Accenture Interactive has added Genome to its personalization suite, which already includes a clustering engine, business intelligence, recommendations, multivariate testing, technical performance monitoring, and retail assortment optimization. Genome extracts attributes from customer interactions and uses these to predict future preferences. Not quite as revolutionary as Accenture makes it sound, but definitely a step beyond “customers who bought this also bought…”