Accenture Launches Attribute-Based Personalization System

Accenture Interactive has added Genome to its personalization suite, which already includes a clustering engine, business intelligence, recommendations, multivariate testing, technical performance monitoring, and retail assortment optimization. Genome extracts attributes from customer interactions and uses these to predict future preferences. Not quite as revolutionary as Accenture makes it sound, but definitely a step beyond “customers who bought this also bought…”

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Umbel Adds Digital Sponsorship Suite for Sport Franchises

March 14, 2017

One CDP trend we watch is systems for vertical markets. As a CDP for sports, entertainment, and membership businesses, Umbel fits nicely. They’ve just launched a “digital sponsorship suite” that makes it easier for franchises to sell sponsorships by gathering data from fans and sending them targeted advertising. Speaking of trends, Umbel’s combination of database building, analysis, and messaging clearly marks it as software for marketing departments, not an enterprise-run resource.  This is something we’ve been discussing on the Customer Experience Matrix blog.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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