One CDP trend we watch is systems for vertical markets. As a CDP for sports, entertainment, and membership businesses, Umbel fits nicely. They’ve just launched a “digital sponsorship suite” that makes it easier for franchises to sell sponsorships by gathering data from fans and sending them targeted advertising. Speaking of trends, Umbel’s combination of database building, analysis, and messaging clearly marks it as software for marketing departments, not an enterprise-run resource. This is something we’ve been discussing on the Customer Experience Matrix blog.