Since we’re talking tech today, let’s finish with Accenture’s Technology Vision 2017 report. They identify five trends. One is a super-sized version of Button’s app-to-app integrations, which Accenture calls “ecosystems as macrocosms”. Their key point is “platform companies that provide a single point of access to multiple services have completely broken the rules for how companies operate and compete.” In other words, you have to be in the platform ecosystem or you’ll be blocked from reaching your customers. Kind of a big deal. It’s part of the splintering of society into platform-based tribes that I mentioned yesterday and have discussed at more length here. That’s an even bigger deal.