Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.
Security is another reason to build your own custom models. Cybersecurity firm Riversafe surveyed 250 U.K. CISOs and found that around 20% have had sensitive corporate data leaked through employee use of generative AI. Without proper controls, data entered into a model like ChatGPT may be visible to other users of the tool.
Salesforce today announced the creation of a Zero Copy Partner Network, including database, data set, and implementation partners. The network will support Salesforce’s previously-announced Zero Copy initiative, which gives Salesforce products direct access to data stored outside of the Salesforce Data Cloud platform. There are some performance limits, so this supplements rather than replaces storing core elements within the Data Cloud itself.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.