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Act-On Software Raises $20 Million for Marketing Automation

The marketing automation industry went through its own acquisition phase several years ago.  Act-On Software never got bought but they did survive.  The company just raised $20 million in a combination of debt and equity, bringing its total funding to $92 million.  It’s their first substantial round since a $45 million investment in 2014.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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