ActionIQ and Neustar have added their own identity resolution partnership. The deal will include unification, enrichment, and activation based on Neustar’s Unified Identity product. If you’re wondering why integrations like this are needed, remember that many companies don’t have enough data of their own to build a comprehensive identity graph.
Dentsu Merkle has integrated its Merkury identity resolution with the Salesforce CDP. The connection will enable Salesforce clients to link customer data across channels and to supplement first-party information with Merkle’s third-party data. Merkle announced a similar deal with Adobe Experience Platform in April.
Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important. As usual, consumers say they expect personalized experiences but also care about privacy and security. Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success. (Another 59% say they’re “somewhat” successful.)
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.