ActionIQ and Neustar have added their own identity resolution partnership. The deal will include unification, enrichment, and activation based on Neustar’s Unified Identity product. If you’re wondering why integrations like this are needed, remember that many companies don’t have enough data of their own to build a comprehensive identity graph.
Dentsu Merkle has integrated its Merkury identity resolution with the Salesforce CDP. The connection will enable Salesforce clients to link customer data across channels and to supplement first-party information with Merkle’s third-party data. Merkle announced a similar deal with Adobe Experience Platform in April.
Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important. As usual, consumers say they expect personalized experiences but also care about privacy and security. Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success. (Another 59% say they’re “somewhat” successful.)
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.