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ActionIQ Adds Neustar Identity Resolution and Activation

ActionIQ and Neustar have added their own identity resolution partnership.  The deal will include unification, enrichment, and activation based on Neustar’s Unified Identity product.  If you’re wondering why integrations like this are needed, remember that many companies don’t have enough data of their own to build a comprehensive identity graph.

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Just 24% of Omni-Channel Personalization Investments Are a Clear Success: Twilio Segment Survey

June 3, 2021

Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important.  As usual, consumers say they expect personalized experiences but also care about privacy and security.  Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success.  (Another 59% say they’re “somewhat” successful.)

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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