News

ActionIQ Adds Neustar Identity Resolution and Activation

ActionIQ and Neustar have added their own identity resolution partnership.  The deal will include unification, enrichment, and activation based on Neustar’s Unified Identity product.  If you’re wondering why integrations like this are needed, remember that many companies don’t have enough data of their own to build a comprehensive identity graph.

More News

Previous Article

Just 24% of Omni-Channel Personalization Investments Are a Clear Success: Twilio Segment Survey

June 3, 2021

Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important.  As usual, consumers say they expect personalized experiences but also care about privacy and security.  Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success.  (Another 59% say they’re “somewhat” successful.)

CDPI Newsletter
Featured Article

Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

CDPI Newsletter