CDP and real-time customer experience platform ActionIQ has announced a new suite of AI and genAI tools under the CXAI umbrella. The first two to be available are CXAI Content and CXAI Data. CXAI Content, through a partnership with Typeface, will introduce genAI content creation to the CDP workflow. CXAI Data will allow business users to create audiences using text prompts and also provide next-best-action recommendations.

Optable, which offers data collaboration services for the advertising eco-system, has opened an Early Access Program for its activation capabilities based on its integration with Google’s Privacy Sandbox. This will allow advertisers to build and target audiences and publishers to activate and measure audiences, all without compromising privacy. Optable calls it an “easy button” for privacy-led advertising.

Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt?  If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365.  Of course, there’s a YouTube video showing how.