It may be even less clear why you should care that marketing data and services giant Acxiom has reorganized itself into separate data and services units. But many CDP users do rely on Acxiom’s LiveRamp group, which will now be the home for all Acxiom’s data assets. The data business accounted for 24% of Acxiom’s third quarter revenues but all the revenue growth. Acxiom announced it’s considering sale, spin-off, or other options for its services business. Some perspective: Acxiom got its start in 1969 as a marketing services company and purchased LiveRamp in 2014.