Ad Fraud Is Down, Brand Safety Is Up: DoubleVerify Report

Namogoo’s original business was blocking unauthorized ads on ecommerce Web sites, one small corner of the ad fraud universe.  After years of growth, that universe is finally shrinking, according to this report from DoubleVerify.  Wide adoption of preventative measures has resulted in lower fraud rates, higher viewability, and fewer brand safety violations.  APAC and Latin America have shown particular improvements.  Download for country-by-country detail.