Namogoo Buys Remarkety to Add Behavior-Based Email and Texts

Namogoo calls itself a Digital Journey Continuity Platform, a term with more syllables than I have fingers.  In plainer English, it makes personalized website offers based on customer intent.  They just bought Remarkety, which sends emails and text messages also based on intent.  It’s a good fit.

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Ad Fraud Is Down, Brand Safety Is Up: DoubleVerify Report

July 9, 2021

Namogoo’s original business was blocking unauthorized ads on ecommerce Web sites, one small corner of the ad fraud universe.  After years of growth, that universe is finally shrinking, according to this report from DoubleVerify.  Wide adoption of preventative measures has resulted in lower fraud rates, higher viewability, and fewer brand safety violations.  APAC and Latin America have shown particular improvements.  Download for country-by-country detail.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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