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Ad Industry Aims at Standards to Secure Customer Data Access

Funding shift or not, marketers still want as much third party data as they can get. Their latest effort is the Partnership for Responsible Addressable Media, an industry-wide effort including trade groups, advertisers, agencies, and publishers. The goal is to create standards that meet privacy needs with the least possible loss of data collection, protecting advertisers from both government and big tech.

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THE COST OF YOUR DATA BREACH

August 5, 2020

IBM’s Cost of Data Breach report, which was conducted in partnership with the Ponemon Institute, warns that data breach costs have increased by 10% in recent years while the speed of discovering breaches has decreased. On average, they say based on interviews with 3,200 individuals involved in data breaches, it takes 280 days to mend a breach. Not only does this mean lost revenue, but also a loss of customer trust and damage to a company’s reputation.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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