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Ad Industry Aims at Standards to Secure Customer Data Access

Funding shift or not, marketers still want as much third party data as they can get. Their latest effort is the Partnership for Responsible Addressable Media, an industry-wide effort including trade groups, advertisers, agencies, and publishers. The goal is to create standards that meet privacy needs with the least possible loss of data collection, protecting advertisers from both government and big tech.

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THE COST OF YOUR DATA BREACH

August 5, 2020

IBM’s Cost of Data Breach report, which was conducted in partnership with the Ponemon Institute, warns that data breach costs have increased by 10% in recent years while the speed of discovering breaches has decreased. On average, they say based on interviews with 3,200 individuals involved in data breaches, it takes 280 days to mend a breach. Not only does this mean lost revenue, but also a loss of customer trust and damage to a company’s reputation.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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