Instacart announced at CES that it will begin piloting ads on its AI-powered Caper Carts, physical shopping carts that scan items as the consumer adds them. Initially, the ads will be seen on carts at Good Food Holdings stores such as Bristol Farms, with General Mills, Dreyer’s and Del Monte Foods among the first advertisers. It’s certainly a way to meet a shopper in the moment.
Fitness center chain Planet Fitness has announced the launch of a multi-channel media network that will allow advertisers to connect with PF members in-club and across a range of digital destinations. In-club media will help advertisers reach members on screens located throughout PF premises, while digital audiences will be made available across channels such as CTV and social media through a partnership with LiveRamp. Planet Fitness has around 18 million members, skewing towards the valuable Gen X and Millennial segments.
The 2024 Advertising Outlook report from omnichannel ad platform Mediaocean sees a wave of optimism greeting in the new year with advertisers planning to increase spend across a range of channels, notably social media, digital display/video and CTV. While performance-driven paid media remains the most important investment for advertisers, a focus on brand advertising has steadily grown since 2022. The survey respondents included more than 1,000 Mediaocean customers, primarily marketers and agencies.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.