This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends. Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions. Lots here for free although you’d have to pay $3,300 for full access.
I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t. (You’re welcome.) However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding. I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.
I have a special fondness for headless technologies, mostly because they remind me of the famous New York Post headline. So I’m tickled to share that headless commerce platform Fabric has raised a $100 million Series B, just five months after a $43 million Series A. This thing has legs.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.