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Ad Spend to Rise 9.5% in 2021: PwC Report

This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends.  Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions.  Lots here for free although you’d have to pay $3,300 for full access.

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Place Exchange Raises $20 Million for OOH Ad Sales Platform

July 22, 2021

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t.  (You’re welcome.)  However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding.  I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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