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Ad Spend to Rise 9.5% in 2021: PwC Report

This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends.  Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions.  Lots here for free although you’d have to pay $3,300 for full access.

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Place Exchange Raises $20 Million for OOH Ad Sales Platform

July 22, 2021

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t.  (You’re welcome.)  However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding.  I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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