Place Exchange Raises $20 Million for OOH Ad Sales Platform

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t. (You’re welcome.) However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding. I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.

Mobile operator Orange Mali has announced the launch of a 5G pilot in Bamako, the country’s capital. Seven months after testing the technology in Senegal, Orange is now testing 5G in Mali and invites customers to be among the first to try out the new network.

CDPI Emerging Markets

This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends. Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions. Lots here for free although you’d have to pay $3,300 for full access.

CDPI Newsletter

CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.

CDPI Newsletter

CDP Institute

News

Place Exchange Raises $20 Million for OOH Ad Sales Platform

More News

Orange announces launch of 5G Pilot in Mali

Ad Spend to Rise 9.5% in 2021: PwC Report

Bloomreach Adds AI-Based Campaign Creation