News

Place Exchange Raises $20 Million for OOH Ad Sales Platform

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t.  (You’re welcome.)  However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding.  I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.