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Just 13% of Marketers Are Fully Prepared for Privacy Impact on Ad Targeting

July 21, 2021

Despite more hand-wringing than bell-playing octopus quartet, Ad Theorent reports that just 13% of marketers say their company is “very well prepared” for the impact of privacy regulations on their programmatic ad buying.  The most popular solutions are capturing more first-party data (53%) and contextual targeting (49%) – even though only 5% say contextual targeting leads to success.  If you’re keeping score: 11% are running programmatic on a CDP, compared with 18% on a DMP and 69% on a DSP.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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