I have a special fondness for headless technologies, mostly because they remind me of the famous New York Post headline. So I’m tickled to share that headless commerce platform Fabric has raised a $100 million Series B, just five months after a $43 million Series A. This thing has legs.
This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends. Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions. Lots here for free although you’d have to pay $3,300 for full access.
Despite more hand-wringing than bell-playing octopus quartet, Ad Theorent reports that just 13% of marketers say their company is “very well prepared” for the impact of privacy regulations on their programmatic ad buying. The most popular solutions are capturing more first-party data (53%) and contextual targeting (49%) – even though only 5% say contextual targeting leads to success. If you’re keeping score: 11% are running programmatic on a CDP, compared with 18% on a DMP and 69% on a DSP.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.