I have a special fondness for headless technologies, mostly because they remind me of the famous New York Post headline. So I’m tickled to share that headless commerce platform Fabric has raised a $100 million Series B, just five months after a $43 million Series A. This thing has legs.
This PwC Global Entertainment & Media Outlook report lists OOH as one of the fastest growing ad channels, along with tons of other data on advertising segments, projected growth, and trends. Like other analysts, they’re projecting a strong recovery for advertising after last year’s unprecedented contractions. Lots here for free although you’d have to pay $3,300 for full access.
Despite more hand-wringing than bell-playing octopus quartet, Ad Theorent reports that just 13% of marketers say their company is “very well prepared” for the impact of privacy regulations on their programmatic ad buying. The most popular solutions are capturing more first-party data (53%) and contextual targeting (49%) – even though only 5% say contextual targeting leads to success. If you’re keeping score: 11% are running programmatic on a CDP, compared with 18% on a DMP and 69% on a DSP.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.