Adtech vendor Adform has launched a new cross-device graph, which it says removes the need for an external cross-device vendor. In plainer English, it identifies multiple devices per cookie, enabling advertisers to target people across devices and to limit impressions per person. Adform builds its graph with data from its ad buying and serving businesses.
Privacy management vendor OneTrust has receives the first ISO 27701 certification, which covers processes required by GDPR and other privacy regulations. The new standard will likely become a requirement for many buyers.
Marketing data orchestration vendor Openprise is also making measurement easier, in their case by adding new campaign attribution capabilities. Openprise offers data quality, segmentation, lead routing and other types of processing. It moves data between systems rather than maintaining its own database, so it’s not a CDP. If you wondered.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.