Adobe helps manage data compliance with addition of new Privacy Console
The latest Digital Economy Index from Adobe found a 55% growth in online spending since last July. To help businesses manage this data deluge, Adobe Real-Time CDP adds a suite of tools to classify data, set usage restrictions, and define use cases, so use is compliant with your data policies.
Cooler Screens brings identity-blind marketing to frozen food aisle Freezers rarely make headlines for privacy. But Cooler Screens, the largest digital media platform for retail point-of-sale, is using Privacy by Design to guarantee consumer privacy while still managing inventory and providing freezer door entertainment. Cool!
Yesterday’s items on third party cookies prompted one reader to remind me that 70% of online advertising happens within the walled gardens of Facebook, Google, and Amazon, where cookies are irrelevant.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.