You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.
Yesterday was the second anniversary of the go-live date for the European Union’s General Data Protection Regulation (GDPR), so it’s fitting that we have privacy news. First is a $16 million raise by Evervault, which promises to keep personal date safely encrypted and only allow API calls to process it within “privacy cages” that do not expose the unencrypted contents. Companies would not store any sensitive data and thus avoid most burdens of GDPR compliance, the company says.
AI-powered recommendations are great but racial, gender, and other biases are a known problem. Customer engagement vendor Pega has added Ethical Bias Check, which simulates the results of an AI-driven strategy and checks if results skew towards or away from a particular group. We don’t know how well it works but give them credit for trying.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.