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Adobe Adds Predictive Features to Audience Manager and Experience Platform

You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.

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Evervault Raises $16 Million for Privacy Tech

May 26, 2020

Yesterday was the second anniversary of the go-live date for the European Union’s General Data Protection Regulation (GDPR), so it’s fitting that we have privacy news. First is a $16 million raise by Evervault, which promises to keep personal date safely encrypted and only allow API calls to process it within “privacy cages” that do not expose the unencrypted contents. Companies would not store any sensitive data and thus avoid most burdens of GDPR compliance, the company says.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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