BlueConic CDP Adds Data Clean Room

CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information.  It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.

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Adobe Commerce Offers Walmart Ecommerce and Fulfillment Services

July 29, 2021

I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader.  Yet here they are, leading the retail resistance to Amazon’s plans for world domination.  Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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