CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information. It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.
Customer experience vendor Qualtrics, whose core business is gathering and reacting to customer and employee feedback, has agreed to buy conversation analytics vendor Clarabridge in a stock transaction worth $1.125 billion. The fit is obvious. The deal comes just days after Qualtrics bought experience orchestration and CDP vendor Usermind.
I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader. Yet here they are, leading the retail resistance to Amazon’s plans for world domination. Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.