BlueConic CDP Adds Data Clean Room

CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information.  It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.

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Adobe Commerce Offers Walmart Ecommerce and Fulfillment Services

July 29, 2021

I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader.  Yet here they are, leading the retail resistance to Amazon’s plans for world domination.  Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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