Adobe Firefly to Integrate with Google Bard

Adobe’s generative AI product, Firefly, is still in beta, but that hasn’t prevented Google from agreeing to integrate it with its Bard chatbot. Firefly offers text-to-image, vector re-coloring and text effect capabilities. Adobe has also expanded its Content Authenticity Initiative, which offers credentials to verify the origins of AI-generated or manipulated art.

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Meta Previews AI-Based Ad Tools

May 15, 2023

It’s a rare day that we can say something nice about Meta. But we seem to mention every other company’s generative AI offerings, so it’s only fair to report that they’ve set up an “AI Sandbox” to test new advertiser tools, and have pre-announced several that will make it easier to create different versions of ad materials. Features include text variations, text-to-image background generation, and image cropping. General availability is targeted towards the end of this year.

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Scope3 Expands Carbon Footprint Measurement for Advertisers

May 15, 2023

Of all the problems facing advertising, you might think that its carbon footprint would be pretty far down the list. But at least some people are paying attention, and some of those rely on Scope3 to estimate the carbon footprint of the programmatic supply chain and block high-emissions ad inventory. They just expanded their service to cover open programmatic as well as private marketplaces.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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