Meta Previews AI-Based Ad Tools

It’s a rare day that we can say something nice about Meta. But we seem to mention every other company’s generative AI offerings, so it’s only fair to report that they’ve set up an “AI Sandbox” to test new advertiser tools, and have pre-announced several that will make it easier to create different versions of ad materials. Features include text variations, text-to-image background generation, and image cropping. General availability is targeted towards the end of this year.