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Adobe India eyeing banks and retail business to force expansion

Adobe India will focus to bet on large banks, retail companies, and large organizations further to augment its expansion. The next big bets are in the large banks, retails companies, and large organizations where, through multiple acquisitions, can built the entire capabilities around digital marketing, customer centricity, and personalization at scale.

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How Peppa is making Africa’s $9B social commerce market safe

March 23, 2023

Social commerce has taken the African commercial landscape by storm recently, offering an easy and accessible way for consumers to purchase goods and services through social media platforms. One company at the frontlines of this is Peppa. Peppa is a social commerce platform making buying and selling on social media safer through a payment app that helps facilitate the payment process.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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