Social commerce has taken the African commercial landscape by storm recently, offering an easy and accessible way for consumers to purchase goods and services through social media platforms. One company at the frontlines of this is Peppa. Peppa is a social commerce platform making buying and selling on social media safer through a payment app that helps facilitate the payment process.
Egypt’s Almentor, the leading online video learning platform in Arabic, has raised a US$10 million pre-Series C round of funding to accelerate its growth towards its goal of serving 10 million learners in the MENA region. Founded in 2016, Almentor has worked with more than 950 prominent experts to create over 1,000 online courses for individuals, corporations, and government entities. It combines a personalised learning experience with high-quality Arabic content.
Adobe India will focus to bet on large banks, retail companies, and large organizations further to augment its expansion. The next big bets are in the large banks, retails companies, and large organizations where, through multiple acquisitions, can built the entire capabilities around digital marketing, customer centricity, and personalization at scale.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.