How Peppa is making Africa’s $9B social commerce market safe

Social commerce has taken the African commercial landscape by storm recently, offering an easy and accessible way for consumers to purchase goods and services through social media platforms. One company at the frontlines of this is Peppa. Peppa is a social commerce platform making buying and selling on social media safer through a payment app that helps facilitate the payment process.

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Egyptian ed-tech startup Almentor raises $10M funding to accelerate growth

March 23, 2023

Egypt’s Almentor, the leading online video learning platform in Arabic, has raised a US$10 million pre-Series C round of funding to accelerate its growth towards its goal of serving 10 million learners in the MENA region. Founded in 2016, Almentor has worked with more than 950 prominent experts to create over 1,000 online courses for individuals, corporations, and government entities. It combines a personalised learning experience with high-quality Arabic content.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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