Adobe has released a new AI Assistant in beta for Reader and Acrobat. It will support the use of conversational AI in pdfs with the ability to generate summaries, unlock insights and answer questions about the three trillion documents worldwide stored in the is format. There will be an add-on subscription plan once AI Assistant is out of beta.
AI means that predictive customer insights can be surfaced faster and are more nuanced than in the past according to Twilio’s fifth annual Customer Data Platform Report. Twilio Segment has added well over 400 predictive traits (so far) to its platform. The report also notes the increased popularity of data warehouses as a destination category.
Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud. The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors. The company also unveiled a small business edition of Marketing Cloud.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.