AI means that predictive customer insights can be surfaced faster and are more nuanced than in the past according to Twilio’s fifth annual Customer Data Platform Report. Twilio Segment has added well over 400 predictive traits (so far) to its platform. The report also notes the increased popularity of data warehouses as a destination category.
Gartner has finally released a Magic Quadrant for CDPs. Always skeptical about CDPs, Gartner positions them as a marketing tool and then questions whether CDPs can survive as customer data is used by other departments.
Adobe has released a new AI Assistant in beta for Reader and Acrobat. It will support the use of conversational AI in pdfs with the ability to generate summaries, unlock insights and answer questions about the three trillion documents worldwide stored in the is format. There will be an add-on subscription plan once AI Assistant is out of beta.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.