AdQuick Will Use Catalina Purchase Data to Target and Measure OOH Ads

I wish I had one more data story but we’ll have to settle for learning that out of home ad marketplace AdQuick has partnered with Catalina to target and measure OOH ads based on Catalina’s individual-level purchase data.  It’s a major step beyond the usual OOH measurements based on broad demographics and foot traffic.  While targeting will be based on historic information, the purchase information will be updated in real time.