AdQuick Will Use Catalina Purchase Data to Target and Measure OOH Ads

I wish I had one more data story but we’ll have to settle for learning that out of home ad marketplace AdQuick has partnered with Catalina to target and measure OOH ads based on Catalina’s individual-level purchase data.  It’s a major step beyond the usual OOH measurements based on broad demographics and foot traffic.  While targeting will be based on historic information, the purchase information will be updated in real time.

More News

Next Article

Monte Carlo Announces $60 Million Series C for Data Observability

August 24, 2021

Since we’ve already started down the data geek rabbit hole, here’s news that data quality vendor Monte Carlo has raised a $60 million Series C, bringing their total to $101 million.  Monte Carlo’s super power is making it easier for data engineers and analysts to monitor the quality of data as it moves through company pipelines.  That’s called “data observability” and quite a few companies do it.

CDPI Newsletter
Featured Article

IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

CDPI Newsletter