Since we’ve already started down the data geek rabbit hole, here’s news that data quality vendor Monte Carlo has raised a $60 million Series C, bringing their total to $101 million. Monte Carlo’s super power is making it easier for data engineers and analysts to monitor the quality of data as it moves through company pipelines. That’s called “data observability” and quite a few companies do it.
Does the term “no-code” set your heart aflutter? If so, be sure to sit down before reading that no-code data visualization and dashboarding platform Preset has raised a $35.9 million Series B, bringing total funding to $48.4 million. Less evolved users can still write SQL queries if they wish. Preset is a managed service on top of Apache Superset, which some readers will find even more exciting than no-code.
I wish I had one more data story but we’ll have to settle for learning that out of home ad marketplace AdQuick has partnered with Catalina to target and measure OOH ads based on Catalina’s individual-level purchase data. It’s a major step beyond the usual OOH measurements based on broad demographics and foot traffic. While targeting will be based on historic information, the purchase information will be updated in real time.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.