Advertisers Less Worried About Brand Safety: GumGum Research

That last item used up my sarcasm quota for the week, so I’ll simply report that advertisers are much less worried about brand safety than they used to be: in a survey last fall, 60% said it was a serious problem, down from 90% the year before. This from GumGum, whose computer vision systems help to identify objectionable content. A cynic might ask whether the problem is really under control or whether advertisers never really cared that much in the first place. Sign of frustration: 62% felt brand safety efforts have made it harder to reach desired audiences.