Three-quarters of CDP users are satisfied with their system and nearly half (45%) credit it with significant improvement in online sales, according to this survey by Advertiser Perceptions for Treasure Data. Experience counts: users who had their CDP two or more years showed much higher satisfaction than newbies. Lots more detail on CDP data sources, applications, privacy, and such.
More than half (54%) of senior marketing leaders are disappointed in the results of their analytics investment, according to this Gartner survey.
Keep an eye on CA’s Prop 24 The California Privacy Rights and Enforcement Act of 2020 (CPREA), also known as Prop 24, looks good for passage in November. If so, impact will extend far beyond the state. Key objectives are increasing protection of sensitive data and geolocation data – and also tripling fines on abuse of youth data.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.