Amazon has purchased Selz, a small business ecommerce and marketing system that competes with Shopify. It’s a logical step on Amazon’s path to world domination. The deal happened last month but no one noticed until recently.
CDPs complement, not replace, other martech systems, according to this Treasure Data survey. Nearly all (95%) of CDP users also have a CRM system, 89% have a DMP, and 79% of a data warehouse or data lake. Download to learn about CDP use cases, benefits, data sources, and more.
Here’s more old news: last December, LinkedIn announced Sales Insights, a data enrichment service that pushes information on LinkedIn’s 722 million members to Salesforce and other systems. It’s still worth reporting given the unique scope of LinkedIn’s data. As a bonus, the blog post announcing general availability doubles as a primer on how to assemble clean customer data.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.