CDPs complement, not replace, other martech systems, according to this Treasure Data survey. Nearly all (95%) of CDP users also have a CRM system, 89% have a DMP, and 79% of a data warehouse or data lake. Download to learn about CDP use cases, benefits, data sources, and more.
Cisco has completed its $730 million acquisition of customer experience platform IMImobile. The deal, announced last December, marks a major expansion of Cisco’s footprint in customer-facing systems. Cisco already owns Webex, Voicea, and Cloudcherry but lacks a CDP. So far.
Amazon has purchased Selz, a small business ecommerce and marketing system that competes with Shopify. It’s a logical step on Amazon’s path to world domination. The deal happened last month but no one noticed until recently.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.