CDPs complement, not replace, other martech systems, according to this Treasure Data survey. Nearly all (95%) of CDP users also have a CRM system, 89% have a DMP, and 79% of a data warehouse or data lake. Download to learn about CDP use cases, benefits, data sources, and more.
Cisco has completed its $730 million acquisition of customer experience platform IMImobile. The deal, announced last December, marks a major expansion of Cisco’s footprint in customer-facing systems. Cisco already owns Webex, Voicea, and Cloudcherry but lacks a CDP. So far.
Amazon has purchased Selz, a small business ecommerce and marketing system that competes with Shopify. It’s a logical step on Amazon’s path to world domination. The deal happened last month but no one noticed until recently.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.