Amazon Web Services is making life easier with enhancements to its Redshift database, which many firms use to hold customer data. Changes will improve performance, simplify moving data from Redshift to the Amazon S3 data lake, and run federated queries to combine data in Redshift, S3, and other formats. The announcements were made at AWS’s re:Invent conference.
We have several bits of CDP product news today, Dear Reader. Let’s start with an announcement that Lytics is repackaging their product so buyers can purchase data unification alone or in combination with insight and messaging functions.
The mixed news: the Firefox browser will block a standard ID designed to help advertisers track users without third-party cookies. The ID is being developed by the DigiTrust consortium, a project led by the industry group IAB Tech Lab. Whether this is good or bad news depends on your attitude towards privacy.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.