Amazon Share of U.S. Digital Ad Market Grew Past 10% in 2020

And for the triopoly trifecta: Amazon’s share of the U.S. digital ad market grew to 10.3% in 2020, up from 7.8% the year before, says eMarketer.  The company took business from Google, whose share dropped to 26.6% from 28.9%.  Facebook’s share also grew, from 23.6% to 25.2%.  Everyone else’s slide of the got a bit smaller, in case you hadn’t noticed.