And for the triopoly trifecta: Amazon’s share of the U.S. digital ad market grew to 10.3% in 2020, up from 7.8% the year before, says eMarketer. The company took business from Google, whose share dropped to 26.6% from 28.9%. Facebook’s share also grew, from 23.6% to 25.2%. Everyone else’s slide of the got a bit smaller, in case you hadn’t noticed.
It’s not your imagination: wrangling marketing data is tough. Nearly half (43%) of marketers spend more than one week per month assembling information, according to this Salesforce report, and just 31% are “very confident” it’s accurate. One reason: the average marketer uses 21 different marketing and advertising platforms. Lots more good stuff here.
Facebook cares mostly about selling your data, but they’ll take your money directly too. They’re testing a new QR code payment feature to make it easier to use their Facebook Pay money transfer service. Talk about strategic fit: trust is essential for financial services providers and who doesn’t trust Facebook?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.