Amazon Web Services has launched an identity resolution service that will enable AWS customers to match records using a variety of rule- and machine-learning-based matching methods. Partners integrating with the service include ActionIQ and Merkle, and AWS plans to link with LiveRamp, TransUnion, and the Unified ID 2.0 framework in the near future.
Big Tech companies cooperate in some ways but compete in others. Meta, Microsoft, Amazon Web Services and Tom Tom have just released a set of data that could be used to build maps without relying on services from Google and Apple. As location data becomes more precious, other firms have more reason to build their own services.
Hightouch spent years claiming most companies could use their existing data warehouse and Hightouch’s reverse ETL platform instead of a CDP. They’ve just launched a toolkit for identity resolution, a CDP requirement that Hightouch now acknowledges is missing from most warehouse designs. They also announced $38 million in new funding, which may help them grow again: according to LinkedIn, their headcount shrank by 4% in the past six months.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.