Amazon Web Services has launched an identity resolution service that will enable AWS customers to match records using a variety of rule- and machine-learning-based matching methods. Partners integrating with the service include ActionIQ and Merkle, and AWS plans to link with LiveRamp, TransUnion, and the Unified ID 2.0 framework in the near future.
Big Tech companies cooperate in some ways but compete in others. Meta, Microsoft, Amazon Web Services and Tom Tom have just released a set of data that could be used to build maps without relying on services from Google and Apple. As location data becomes more precious, other firms have more reason to build their own services.
Hightouch spent years claiming most companies could use their existing data warehouse and Hightouch’s reverse ETL platform instead of a CDP. They’ve just launched a toolkit for identity resolution, a CDP requirement that Hightouch now acknowledges is missing from most warehouse designs. They also announced $38 million in new funding, which may help them grow again: according to LinkedIn, their headcount shrank by 4% in the past six months.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.