Hightouch Offers Identity Resolution and Raises $38 Million

Hightouch spent years claiming most companies could use their existing data warehouse and Hightouch’s reverse ETL platform instead of a CDP. They’ve just launched a toolkit for identity resolution, a CDP requirement that Hightouch now acknowledges is missing from most warehouse designs. They also announced $38 million in new funding, which may help them grow again: according to LinkedIn, their headcount shrank by 4% in the past six months.