Amazon Web Services has launched an identity resolution service that will enable AWS customers to match records using a variety of rule- and machine-learning-based matching methods. Partners integrating with the service include ActionIQ and Merkle, and AWS plans to link with LiveRamp, TransUnion, and the Unified ID 2.0 framework in the near future.

One of the more legitimate criticisms of CDPs is that many systems can only load data that has a customer ID attached. While this isn’t a problem for the core CDP function of building customer profiles, it can limit other use cases, and some number of CDP vendors have removed the constraint. Zeotap recently joined that group.

CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.