Speaking of things that shouldn’t surprise you: consumers use social media even though they know it’s bad for them. Reboot Foundation found that more than half of respondents felt social media made them feel bad, but only one-third had taken steps to cut back and over 70% said you’d have to pay them at least $10,000 to quit. Similarly, The Verge found that unfavorable opinions of social media increased during the pandemic, but consumers still see Facebook as the best way to connect with friends and family.