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Americans flunk consent T/F, but want privacy

A true/false test taken by 2,000+ US consumers found 77% still don’t understand how they’re being tracked by companies. Not surprising, since privacy policies have so often been written in ways to obscure the information. According to this test conducted by the University of Pennsylvania Annenberg School, it would be good for the Federal Trade Commission to set more stringent limits (as it seems to plan to do) on data collection by companies, rather than to rely on individuals to opt in or out of having data collected on them.

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Little trust in social platform shopping

February 21, 2023

Ever click from social to a brand site to make a purchase, or go back to the company site to buy later? According to a Simplicitydx survey of more than 3,000 US consumers’ social shopping behavior, only 23% reported clicking over, directly as opposed to 48% who said they would return to the brand website later to buy. That’s because trust levels in social are still low. It also makes for massive underreporting – as much as 245%, according to Simplicitydx – of the conversion rate.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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